ABA-based parent coaching · Bay Area & California

Every family has
a next phase.

Expert-led parent coaching rooted in Applied Behavior Analysis, so you can understand your child's behavior, respond with confidence, and move through this phase together.

BCBA-D credentialed
ASD & non-ASD families welcome
Telehealth statewide · In-person Bay Area
Superbills provided
What we do

Parent coaching that meets you where you are.

Parenting is hard. You don't need to figure this out alone. Phase Family Coaching gives parents and caregivers the tools, language, and strategies to support their child's behavior at home, guided by a doctoral-level behavior analyst.

Understand the behavior

Learn why your child does what they do and how to respond in ways that actually work.

Build your toolkit

Get practical, evidence-based strategies you can use at home, during transitions, and in the moments that matter most.

Move to the next phase

Track progress and build lasting confidence as a caregiver, one phase at a time.

"We have more parenting advice at our fingertips than any generation before us. And yet, so many of us are sitting alone, exhausted, wondering why it still feels this hard. The truth is, information was never the missing piece; connection was. You were never meant to figure this out alone, and you don't have to anymore. It's time to build your village."

Ashley Weber, BCBA-D · Founder, Phase Family Coaching

How it works

From first call to real progress.

1

Free consultation call

30 minutes to get to know your family, your child's needs, your goals, and whether Phase is the right fit. No commitment required.

2

Intake & goal-setting

Complete a short intake questionnaire. Together we map your goals and build a plan tailored to your child and your home.

3

Coaching sessions

Meet weekly or biweekly via telehealth or in person. Each 50-minute session builds on the last, strategies get refined, progress gets tracked.

4

Real-world results

Leave each session with something concrete to try. Over time, the strategies become second nature, and your family moves forward.

Who we work with

Families at every phase.

Phase Family Coaching serves families of children with Autism Spectrum Disorder, ADHD, developmental delays, and behavioral challenges without a formal diagnosis.

In-person sessions in the Bay Area. Telehealth available statewide across California.

See all services
Ashley Weber, BCBA-D
Ready to start?

The first conversation is free.

We'll talk through your family's needs, answer your questions, and figure out together whether Phase is the right fit, no commitment required.

Book a free 30-minute call