Ashley Weber, BCBA-D
I founded Phase Family Coaching to fill a gap. Parents today are stretched thin, juggling more than any previous generation, with every parenting resource imaginable at their fingertips. And still, something was missing.
What I've found, time and time again, is that most parents aren't struggling because they don't care or aren't trying hard enough. They're struggling because no one ever taught them the foundational principles of behavior — how children learn, why they act the way they do, and what actually drives lasting change at home. They're pouring everything they have into their child, but without that foundation, even the most devoted parent can feel like they're spinning their wheels.
Knowing what to do is only half the battle. Changing your own behavior, the way you respond, react, and show up, is genuinely hard. It takes practice, self-awareness, and honest feedback. You can't see your own blind spots, and no book or podcast can tell you how you're actually doing in the moment.
As a doctoral-level Board Certified Behavior Analyst, I bring the science. But more than that, I bring a real partnership, so you don't just learn what to do, you get the support and feedback to actually do it.
That's what Phase is here for. One family, one phase at a time.
- Board Certified Behavior Analyst – Doctoral (BCBA-D), BACB
- Based in the San Francisco Bay Area · Serving California via telehealth
- 10 years working with families